Cassidy is a no-code platform that lets businesses build AI assistants to automate complex, multi-step workflows using their company’s tools, knowledge, and processes. Our platform connects with Slack, Notion, Zendesk and more, and turns messy, manual work into intelligent systems powered by LLMs.

We’ve just closed our Series A and are building a world-class team to define the future of AI in the workplace.

About the Role

We’re looking for a Growth & Product Marketing Manager to own how Cassidy is positioned and discovered. You’ll craft the story, bring new features to market, run demand gen campaigns, and equip our sales team with everything they need to close.

This is a hands-on, full-stack marketing role. You’ll write copy, design campaigns, coordinate product launches, run paid experiments, build sales decks, and drive pipeline. You’ll report to the CEO and collaborate closely with Product, Sales, and Founders.

What You'll Do

🧠 Positioning, Messaging & Differentiation

• Develop clear, compelling messaging that communicates Cassidy’s value and differentiation
• Create foundational assets: website copy, product one-pagers, demo scripts, battle cards, and pitch decks
• Conduct lightweight user research and competitive analysis to inform positioning and GTM strategy
• Collaborate with Product to shape how we talk about new features and capabilities

🚀 Campaigns, Demand Gen & Website Strategy

• Plan and execute integrated marketing campaigns that drive awareness and generate leads
• Run experiments across paid channels, email, and landing pages to grow top-of-funnel
• Own and evolve our website as a key conversion engine—optimize messaging, flows, and SEO
• Track campaign performance and iterate quickly based on what’s working

🛠 Product Launches & Enablement

• Own the end-to-end GTM motion for product launches, from beta to public release